OK, I confess, I made up that headline. I haven’t made the money yet. But talk to me this time next year. We’ll all be sharing in the big Silverlight advertising jackpot if Ray Ozzie and Microsoft have their way.
Ray Ozzie spoke about the future of online advertising during the Mix08 conference. He made several points during his keynote.
- Expected online advertising growth from $40B to $80B within the next three years
- Microsoft to offer better search and embedded advertising products
- Microsoft building framework for creating easy partner relationships with media providers
Today Microsoft announced a new program for embedding text ads within Silverlight streams. You create a streaming media item, embed the ads, publish to the Microsoft Streaming servers and sit back and wait for the checks to roll in. I’ve signed up for the pilot program. I’ll let you know how it goes.
From the latest MSDN Flash:
Are you using Silverlight Streaming to host and stream your Web video content? If so, this free service has gotten even more attractive since the launch of Silverlight Streaming Content Ads – a pilot program that enables you to embed relevant text ads into your streaming video and get paid when people click them.
Learn more about Silverlight Ads
Yeah, I am keeping an eye on that also. Video with ads seem to be the next step. It would also be nice to have Silverlight ads that can be injected into a Silverlight Site or Program outside of video. There is a lot of power in Silverlight for advertisers and if they can make it as friendly as using AdSense from Google, they will do good.
Hi! I was surfing and found your blog post… nice! I love your blog.
Cheers! Sandra. R.